At Hawaii Fluid Art, we often talk about the beauty of creativity, community, and connection. But behind the vibrant paint splashes and joyful smiles is something even more remarkable: a team that pours their hearts and souls into making sure our franchisees—our beloved “zees”—thrive every single day.
Our commitment to franchisee success isn’t just a philosophy. It’s a way of life.
The Heartbeat of Our Support: HFA University
When a new franchisee joins our ohana, they’re immediately welcomed into an enriching and empowering journey through HFA University—our proprietary training portal. This is where the magic begins. Here, zees gain a deep understanding of our art forms, business practices, customer service standards, and so much more. It’s not just training—it’s transformation. We believe that knowledge builds confidence, and confidence inspires excellence.
Creativity Meets Commerce: HFA Marketing University
Of course, success isn’t just about the art—it’s about getting the word out. That’s why we created HFA Marketing University, where franchisees learn the essentials of local and digital marketing, social media strategy, event planning, and brand visibility. Our goal is to ensure every studio feels empowered to attract and inspire their communities.
Consistent Coaching & Connection
We know growth doesn’t happen overnight—and it certainly doesn’t happen alone. Our incredible team shows up every single week to guide, teach, and support our franchisees.
- Weekly training sessions offer tactical insights and hands-on learning that empower studio owners and their staff to refine operations, elevate guest experiences, and boost revenue.
- Monthly check-in calls are a space to celebrate wins, share challenges, and ensure no zee ever feels like they’re navigating this journey alone.
- Quarterly review calls are a cornerstone of accountability and growth, where we reflect on progress, set new goals, and adjust strategy to keep every studio moving toward excellence.
Behind the Scenes: A Team That Truly Cares
What most people don’t see is the relentless work happening behind the scenes. The HFA corporate team wakes up every morning with one goal: help our zees succeed. From tech support to curriculum development, creative design to real estate navigation, marketing materials to heartfelt pep talks—our team never stops caring.
This isn’t just a business. It’s a family. And in this family, we show up for each other—always.
From Our Hearts to Yours
To our zees: you are the reason we do what we do. Your courage to create, to serve your communities, and to grow as leaders inspires us daily. We’re not just cheering you on from the sidelines—we’re right there in the trenches with you, every step of the way.
At Hawaii Fluid Art, success is a team sport. And we are so proud of the team we’ve built, both at corporate and across our amazing network of studios nationwide.
With aloha and endless gratitude,
The Hawaii Fluid Art Team
